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Brand Recognition and Value:
Your franchise fee is often justified by the extra sales the brand will pull in for you.  Be cautious about accepting larger than average franchise fees. If you expect a 50% margin, for every percent increase in royalties, you have tied up twice that amount as a percent of sales.

Training:
The best business franchises provide outstanding training.  How well prepared will you be the day you open?  What  ONGOING training (on-site support and at HQ)  do they offer?  What training is offered to employees?  Will training be affordable?  Continued Below

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Proven Business Model:
The value of having a proven model is HUGE.  You could spend a long time and incur great expense coming up with the right business model.  One thing to confirm:  is the model CURRENT?  Perhaps the franchise had a great model 10 or 20 years ago. Is it updated and still current? 

Is your interest based on the fact that your franchise of interest was one of the most profitable franchises 10 years ago, but not today?   Many franchise investors neglect to investigate this question, at their own great peril.

Advertising:
There is tremendous value in pooling funds to advertise.  How open is the franchise to new advertising ideas and approaches?  If advertising is spent on TV and Radio, will the advertising benefit you at your location? 

You may be asked to spend significant sums of money, and the cost per sales lead may be unreasonably high for your location.  Are you forced to pay for this anyway?   On the other hand,  you may find the pooled purchasing power gives you a huge competitive advantage in your market.

The items above are major factors you should consider in identifying the best franchise opportunities.

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